I’ve been thinking quite a bit about the words “thank you.” It seems like businesses are really good at saying please. (Please buy this. Please sign up for this. Please share this.) However, they are not as good at saying thank you.
You can easily differentiate your brand by taking the time to say thank you… and meaning it. I thought I’d offer you a few ideas for showing your brand’s guests that they are truly appreciated.
Send a thank you note
I remember being a kid and doing everything I could to avoid having to write thank you notes. Now, it’s something I enjoy doing in both my personal and professional life. There’s nothing like that feeling of getting a handwritten note in the mail, so incorporate it into your brand experience.
Give a discount
Another easy way to say thank you is to offer a discount for return customers. For example, clients who choose to keep meeting with me after completing The Party Starter get a discount on continued sessions. It’s just an easy way for me to say, “Thanks for sticking with me, friend!”
Show them some love
This can mean a lot of things. Give them a shout out on Instagram. Highlight them on your blog. Show them that you are thankful for them through the gift of exposure.
Surprise them with a gift
This is one of my favorites! You can gift a resource that is relevant to the work that you do. You can add a little something-something to their order just because. But a gift doesn’t have to be a physical product. You can give a gift of knowledge. Record a video showing ways that they can improve their brand. Create a personalized tutorial. Unexpected value goes a long way in showing that you appreciate their business.
I’d love to hear your favorite ways to say thank you to your customers.
P.S. I have a few coaching spots left for July. I’d love to work with you to create a brand worth celebrating!
This post was first published in Party Favors. Subscribe to be the first to get content from Jubilant.