Building brand aligned processes

Building brand aligned processes

I get two kinds of reactions when I talk about processes. Some entrepreneurs get defensive, telling me that they’re all about relationships. Processes turn people into numbers, and that’s not their style. Other people can talk about all the ways they’ve...
Are referrals working for you?

Are referrals working for you?

I love making connections. Few things in business feel quite as satisfying as being able to point a colleague to a resource or connect them with another colleague who can meet their needs. I’ve noticed something about the connections I make, it’s always...
Here’s how the best brands get better

Here’s how the best brands get better

Raise your hand if you don’t want your brand to move forward. No hitting new milestones. No fresh product offers. Just the status quo forever. I can’t see you, but I’m picturing hands placed firmly on your desk and more than a few confused looks....
The missing step in your goal setting process

The missing step in your goal setting process

Can I let you in on a New Year’s secret? I don’t always like making goals for myself. Yep. The woman who makes a living helping others define and achieve goals isn’t the biggest fan of doing it herself. Does that surprise you? I have a very...
Your Golden Hours Matter

Your Golden Hours Matter

“Your creative work is your baby. If anything you’re its baby” – Elizabeth Gilbert I work a day job. I’m out of the door by exactly 5:29 am during the week. It sounds appalling to most folks. I’d be lying if if I said that I...
Owning Your Entrepreneurial Story

Owning Your Entrepreneurial Story

“Today is the oldest you’ve ever been, and the youngest you’ll ever be again.” — Eleanor Roosevelt Writing these posts is one of my favorite parts of the job.It’s no-holds-barred, this-is-where-I’m-at, real talk. Let me say that the last two...
Simplifying Your Social Media Strategy

Simplifying Your Social Media Strategy

“Whatever is worth doing at all, is worth doing well” — Lord Stanhope Social media is a sneaky little time waster. If you’re like me, you’ll log on to complete a task. Next thing you know, it’s an hour and a half later– and you still...
Networking doesn’t have to be a dirty word

Networking doesn’t have to be a dirty word

“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” — Jane Howard Maybe it’s the introvert in me, but networking feels like a dirty word sometimes. I have to tell random people what I do?...
Mid-year Goal Setting for the Creative Entrepreneur

Mid-year Goal Setting for the Creative Entrepreneur

Where has 2015 gone? We’re nearly six months in already, which means that there are six months left to achieve our business goals. I just finished The Happiness Project by Gretchen Rubin. One quote in particular stuck with me, and by stuck with me, I mean that I...