We walked Vifpro through the process of developing a holistic brand, starting with the creation of mission, vision, and values.
We helped Vifpro identify their customer personas and develop a brand voice that would resonate. We incorporated that voice into their website copy.
Visually, we chose a bold color scheme to reflect the consultancy’s focus on being forward looking. We used a minimalist circuit motif to tie in Vifpro’s technology focus.