BRAND IDENTITY, COPYWRITING, + WEB DESIGN
VIFPRO
We delivered full-service brand identity creation to Vifpro. We developed their brand messaging, designed their visual brand, designed their website, and created all site copy.
Background
We walked Vifpro through the process of developing a holistic brand, starting with the creation of mission, vision, and values.
We helped Vifpro identify their customer personas and develop a brand voice that would resonate. We incorporated that voice into their website copy.
Visually, we chose a bold color scheme to reflect the consultancy’s focus on being forward looking. We used a minimalist circuit motif to tie in Vifpro’s technology focus.
