BRAND IDENTITY, COPYWRITING, + WEB DESIGN

VIFPRO

We delivered full-service brand identity creation to Vifpro. We developed their brand messaging, designed their visual brand, designed their website, and created all site copy.
Vifpro is a digital transformation consultancy based in Canberra, Australia.

Background

We walked Vifpro through the process of developing a holistic brand, starting with the creation of mission, vision, and values.

We helped Vifpro identify their customer personas and develop a brand voice that would resonate. We incorporated that voice into their website copy.

Visually, we chose a bold color scheme to reflect the consultancy’s focus on being forward looking. We used a minimalist circuit motif to tie in Vifpro’s technology focus.