Raise your hand if you don’t want your brand to move forward. No hitting new milestones. No fresh product offers. Just the status quo forever.

I can’t see you, but I’m picturing hands placed firmly on your desk and more than a few confused looks.

None of us wants our brand to stay the same. However, our actions tell a different story. We amplify the same strategies and expect magnified results.

Does this sound familiar? More Instagram posts. More newsletters each month. No shift in the bottom line.

Essentially, we raise our digital voices louder and louder, drowning out our clients and even our own voice.

What if there was a different way?

Your kindergarten teacher’s advice applies to business. Use your listening ears. 

Pay attention to what your customers and potential customers are saying, even when they aren’t speaking to you.

Listen without judgement. You’ll find inspiration for new products, potential business improvements, and ways to better empathize with your customer.

What does listening look like for your brand? Here are a few quick ideas:

  • Ask new subscribers a question in their confirmation email
  • If you have a Facebook group, look for themes in the organic conversations
  • Read the comments, on Instagram, on your blog posts, on any outlet where people are sharing their opinions
  • Pay attention to what clients say about the experience of working with you

If none of these ideas feel accessible, you may need to create more opportunities for listening in your brand.

Listen well. Then act accordingly. Your customers will think that you’re reading their mind.

What insights have you gotten from listening, or how do you plan to incorporate listening to your brand strategy? Share your thoughts in the comments below.

This post was first published in Party Favors. Subscribe to be the first to get content from Jubilant.